Think outside the Box When Targeting New Business

The world of sales is constantly evolving, however there is one area that stays constant – The need for new customers. New customers drive the sales machine and keeps organizations and companies growing. Today however, reaching customers is becoming harder and harder. There is social media, direct mailing, cold calling and numerous other avenues a … More Think outside the Box When Targeting New Business

A team of Geese

For centuries, animals have been used as symbols for examples of strength, courage and perseverance. Just look at any pro sporting team and you will see this first hand. You have Lions, Panthers, Falcons and Colts along with many others. These are the symbols of togetherness, teamwork and the banner for which they all fight. … More A team of Geese

Engage the Heart

If you do a google search on why people get into sales and read through the many articles titled “Top Reasons to work in sales”, you will find a pretty clear correlation between the articles. All of them talk about money. Each article references the ability to have flexibility, job security and other similar factors, … More Engage the Heart

Sustained Success: What the Patriots and Spurs can teach Sales Companies

Super Bowl LI was something incredible to witness. No other team in NFL history has come from a 25-point deficit to win a Super Bowl. This win solidified Tom Brady as the greatest quarterback to ever play the position. It also gave the New England Patriots their 5th championship in 15 years. Along with the Spurs, the … More Sustained Success: What the Patriots and Spurs can teach Sales Companies

Matthew McConaughey taught me about sales! No seriously, he did….

It was 2005 and I had just finished a typical workout in Ball Gym, tucked back in the West Quad of Ball State University.  This atmosphere was different than the other campus gym, meaning it was far from the meat market and social club, Ball Gym didn’t have all the amenities and fancy equipment.  Sitting … More Matthew McConaughey taught me about sales! No seriously, he did….

Fitness Industry: Your staff will make you or break you

Every year more and more people are recognizing the benefits of joining health clubs and improving health instead of turning towards medicine.   This has allowed the fitness industry to continue to defy odds and grow at an extraordinary rate.    IHRSA estimates that there are currently over 54 million people who are members of health clubs with a … More Fitness Industry: Your staff will make you or break you

Targeting Strategy: Why you don’t set the number of appointments you want to

As many sales professionals know, setting appointments with new potential customers is the life blood of building new business. Their constant goal is being in as many selling situations as possible however many times, sales professionals get bogged down constantly chasing prospects and never moving anything forward. For this most part, this isn’t the fault … More Targeting Strategy: Why you don’t set the number of appointments you want to